Auerbach Automotive


This article is about Lotus, yay you wonder how all began, in 1947 Colin Chapman started his c

arrer building special cars based on the Austin 7. He founded a company in 1952 called Lotus Engineering. His cars werent that successful until he brought the Lotus Mark VI to the market which was sold as kit, they sold about 100 Mark VIs which was a great success for such a small company.

In 1957 Lotus started to become serious and they built their first race car, the MK 12. 

They won many world champi

onships with it. The secret of the success was that Chapman didnt focus only on power he knew that it is neccessary to make the cars lighter. After winning so many races Lotus was called a cheater.

In the same year they gave us the most famous track car the Lotus 7. 

It had the same recipe as the MK12 it was light, very light with only 750kg it is 210kg lighter as the first gen. Miata. Sadly 1972 the production was stopped, but luckily to us car enthusiasts the sold the rights to another British company called Caterham.

Five years after they brought the 7 on the market, Lotus created something faster and lighter and called it the Elan.

They sold it as Coupè and for sure as it have to be for an British manufacturer also as Roadster.  The Elan can even beat a more powerful and more expensive Porsche 911 what is crazy. The Elan was also used for racing.

1982 Colin Chapman sadly past away.

1986 Lotus was lead by GM, which also influenced the second generation of the Elan which was built from 1989 to 1995 wasn’t that successful thanks to its odd look and as it was fwd which you don’t expect from a sportscar like a Lotus. As it was owned by GM, the new Elan did get a 1.6 Litre Isuzu engine (Isuza was also owned by GM at the time) . After GM stopped the Elan production Kia bought the rights on the model and brought the KIA Elan on the market which was nearly the same car just more powerful thanks to its 1.8 Litre KIA engine. The latest Elan is a real bargain today, so if you ever dreamed of owning a Lotus this could be the cheapest way.

Before Lotus was owned by GM they brought the iconic Esprit better known as the submarine from the James Bond movies In the year 1996. 

Proton overtook the brand. They improved the latest Esprit gen. and gave it a completly new V8.

In the 2000S and 2010S Lotus brought some more awesome cars on the market.

Lotus also helped developing and influenced a lot of greate cars here is a list of a few cooperations:


-Ford Lotus Cortina MK1 and MK2.

-Talbot Sunbeam Lotus 16V

-Lotus Carlton/Omega

-Opel Speedster/Vauxhall VX220

-Tesla Roadster

-Company ZAP in devoliping an EV

-Aston Martin DB9


-DeLorean DMC-12



2017 Lotus changed again the owner and as you probably know they are now owned by Geely, I wish the company will keep making such great cars. Thanks for reading. I know I haven’t written about F1 but i dont know about it so i wont write as it would be embarassing .

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  1. Norbert Laib 3. July 2020

    I was wondering if you ever considered changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two images. Maybe you could space it out better?

    • Seb93 6. July 2020 — Post Author

      Yeah thank you, that article really needs improvement. I was to lazy to fix that. Maybe I will to that on weekend.

  2. Short Hairstyles 5. July 2020

    I抦 impressed, I need to say. Actually not often do I encounter a weblog that抯 both educative and entertaining, and let me tell you, you have got hit the nail on the head. Your concept is excellent; the issue is something that not enough individuals are speaking intelligently about. I am very completely satisfied that I stumbled throughout this in my seek for something regarding this.

  3. Luann Gorychka 10. September 2020

    hello, your article is so good.Following your articles.

    • Seb93 14. September 2020 — Post Author

      Thank you very much, glad to hear that. Greetings from Germany, Sebastian

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